PART The Marketing Process I . Viewing the concept of exchangethe core of marketing allowed people to . Throughout this book, examples of marketing programs .
ISBN: 9780077729035. Marketing: The Core (Access code not included). Author(s): Roger A. Kerin, Steven W.
Marketing Strategy 2 Learning Objectives . provide regional access, . dependent upon and a produc t of the c ulture and core values of its people and its heritage.
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